VANS INTERNATIONAL WOMENS DAY 2019

This project was for International Women’s Day 2019 for sports brand Vans. The brief was fairly simple, to include Vans trainers in a female focused illustration showing women in the sports that Vans sponsor including skate boarding, surfing, cycling and snow boarding.

I chose to include women of all ethnicities in a scene showing the different sports represented by the bikes/ boards and movements of each of the women represented. This piece of artwork was to be used on the Vans social media as well as additionally choosing to use the image for the Style Your Screen feature on the Vans Girls tumblr blog where readers could download the image to use as a phone screen background.

I was commissioned by JD Sport to be part of an activation for their Vans edit on the website and social media. Alongside 3 other artists we took part in an 8-hour art challenge where we created a piece of artwork that we felt represented our connection to Vans trainers. I chose to base mine on the classic skate shoe, and using female characters based from professional skater girls. I wanted the piece to show women owning a predominantly male sport and give a feminine edge to the Vans brand.